When I first started I didn’t have coding experience, no sales skills either. Also I was pretty much broke. Without recapping my whole life story, let’s just say...it was rough.
I basically begged for work on freelance sites just to get a start. My approach to “winning” projects? I was the freelancer who did the most work for the least pay. I’d work week-long projects for a couple hundred bucks - and clients still demanded more.
Several months went by and I was still making nothing. The more I tried the more businesses could see I desperately I needed the work. Clients would mess me around with pay, dozens of unneeded changes, and ridiculous demands. When you don’t know your worth there are a lot of people waiting to take advantage.
And it got worse. I ended up in a bad place. Less savings than when I started. No idea how to find proper clients. No ability to create real sales.
When I look back on those times, I realize I made a lot of amateur mistakes. Simple mistakes that held me back from my true potential and worth.
How did I go from struggling for months just to sell a $200 website to earning over $100,000 the next year? Easy (sort of) I just switched from being a code-focused designer to a student of digital sales.
I realized if I wanted to earn serious money, I had to make my clients even more. This is where most designers mess up. You see, high-profit clients don’t pay for websites, they pay for results (sales). Small clients, on the other hand, tend to focus on stuff that doesn’t matter. That’s why they’re small. And because they’re small, they have a little budget. Yet still they expect the world.
High-profit clients don’t care how long you work or how many pages you build. They don’t even care what the website looks like as long as it works. They just want you to build something that makes them more money. So when you’re the person who does that, you become the in-demand designer who can charge whatever you want. Make sense?
When push comes to shove, it boils down to your ability to sell. You can be the best coder in the world, but if you can’t sell yourself, and if your websites don’t make clients money, you won’t get very far. That’s why you don’t have to be the best designer. You don’t even have to be that good. You just have to be smart and learn how to sell. To sum it up, here’s what in-demand web designers do that everyone else doesn’t:
"The biggest contribution that joining the Fox Pro Sales Group has done for my website design business has been providing me with a team of experts to help with real-time challenges that may come up. These challenges include prospecting, sales calls, pricing and proposal email questions, general strategy questions for my business, website feedback for client drafts and most importantly - dealing with scope creep in projects and how to not get taken advantage of by difficult clients. After just starting my website design business around 10 months ago, with Rob's help and the community, I was able to lock in roughly $12,000 in revenue to my business from 2 high-value contracts in the span of a few weeks. "
Coaching. Use the private FB group to request insight on any topics you need help with. Get personal feedback on cold calling, sales pitches, emails and messaging, invoices, project management, pricing, prospecting, outsourcing - whatever you need. Skip years of trial and error by using what already works.
Video Learning Resources. Every week we break down top resources from numerous world experts to help you succeed. Get a yearly $10,000+ education in business and sales for less than a dollar a day. You get to quickly discover the main takeaway points, how to take action on these points right now, and how others in the group are applying this knowledge to their own businesses.
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